Merchants in Keene, New Hampshire, spent the past year collaborating instead of competing. Their efforts are paying off.
Luca’s Mediterranean Café just recorded the best March in its 20-year history: $20,000 in weekly sales.
It was a far cry from March 2020, when the Keene, New Hampshire, restaurant’s founder, Luca Paris, had to shut his doors to in-person dining as a result of the Covid-19 pandemic. Though his café, located less than a mile north of Keene State College, is typically teeming with in-person diners, it switched to takeout-only last March–and remained that way for three months, when it reopened to 60 percent capacity (plus four outdoor tables) in mid-June.